Built on Family. Focused on Excellence.

Blake L. Cardenas

Co-Founder & Co-Chief Executive Officer

Why I Helped Build Apex

For more than a decade, I worked in the luxury homebuilding industry, helping homeowners through one of the most meaningful investments of their lives: purchasing a new home.

Working with a luxury custom homebuilder taught me that delivering an exceptional customer experience goes far beyond the quality of the home itself.

It's about the details, communication, expectations, and confidence customers feel throughout the entire process.

Over the years, I had the privilege of helping thousands of homeowners experience the excitement of receiving their new homes.

But I also learned how much the final details matter.

When preparing to deliver a luxury home, every element contributes to the customer's first impression.

The exterior surfaces, driveway, patios, and surrounding areas all play a role in presenting a property at its best.

Throughout my career, I witnessed how frustrating it could be when outside service providers didn't deliver the quality or consistency our customers deserved.

The home itself might be exceptional, but the final cleaning or exterior preparation didn't always reflect that same standard.

That disconnect stayed with me.

As a homeowner, I understand firsthand the pride that comes with owning a property—and the responsibility of maintaining it.

I also understand that maintaining a property can be unnecessarily complicated.

Different companies for different services. Multiple appointments. Different expectations. And no guarantee that every provider will deliver the same level of professionalism.

I began asking why homeowners and property managers should have to coordinate so many providers just to maintain one property.

I believed there was an opportunity to create something better.

That's what inspired me to help build Apex Blue Line Exterior Solutions.

A company that brings professional exterior property-care solutions together under one trusted brand.

A company where customers receive the same attention, professionalism, and care whether we're servicing a luxury residence, restaurant, or commercial property.

As Apex grows, I want to help develop our own trained teams and capabilities so our standards remain consistent across everything we do.

For me, Apex represents an opportunity to apply everything I've learned about customer relationships, service expectations, and delivering on a promise.

Because I know what it feels like to help someone receive the keys to their dream home.

And I believe the care that goes into maintaining that property should reflect the same pride that went into building it.

Andre Cardenas

Co-Founder & Co-Chief Executive Officer

Why I Helped Build Apex

Throughout my career, I've spent nearly two decades supporting restaurant operations, growth, and expansion, helping bring more than 300 restaurant locations to life.

That experience taught me that exceptional customer experiences require more than a great product. They require consistency, attention to detail, accountability, and people who take pride in doing things right.

As part of opening new restaurants, I regularly worked with contractors and exterior cleaning providers responsible for preparing properties for opening day.

I experienced firsthand how frustrating it could be when the service delivered didn't match what was promised.

Sometimes the work wasn't completed to standard. Sometimes communication fell short. And as companies expanded and relied on outside vendors, maintaining consistent quality became increasingly difficult.

I began to recognize an opportunity.

The exterior cleaning industry wasn't lacking service providers. What I believed it needed was a greater commitment to operational excellence, accountability, and consistent execution.

Becoming a homeowner was another major milestone that expanded my perspective.

I quickly realized how complicated property maintenance could be. Different companies for different services. Multiple appointments. Different expectations.

It seemed like maintaining one property required managing five different relationships.

I started asking myself:

What if there were one company customers could trust for all their exterior property-care needs?

Not simply a collection of services, but a connected experience built around professionalism, convenience, and consistent standards.

That's the vision that inspired me to help build Apex Blue Line Exterior Solutions.

I wanted to create something of my own and help grow it into a recognizable brand known not only for the services it provides, but for the experience it delivers.

My goal is to help build a comprehensive exterior solutions company that makes property care simpler while maintaining direct oversight through our own trained teams.

A company where customers don't have to sacrifice quality for convenience.

Where growth never becomes an excuse for lowering standards.

And where every service reflects our commitment to excellence.

Built on Family. Focused on Excellence.

For me, that's more than a tagline. It's the foundation of the company we're building.

Priscila Roldos

Chief Operating Officer

Why I Helped Build Apex

Throughout my professional journey, I've worked across several industries, each teaching me something valuable about quality, service, and attention to detail.

My professional foundation began in interior design, where I developed an appreciation for the details that transform a space and the importance of delivering results that reflect a client's vision.

Design taught me that excellence isn't always found in the biggest elements. Often, it's the smallest details that make the greatest difference.

As my career evolved, I stepped into leadership positions where customer relationships, communication, and accountability became central to my responsibilities.

Serving as Director of Customer Service for an internet and communications company strengthened my understanding of what it takes to earn and maintain customer trust.

Later, as Director of Insurance and Provider Agreements in the healthcare industry, I gained a deeper appreciation for clear expectations, professional accountability, and honoring commitments.

Those experiences reinforced something I've always believed:

A promise means very little unless you're prepared to stand behind it.

My professional journey eventually brought me into community pool and HOA property maintenance, where I began working directly with the spaces residents and families rely on.

From maintaining pools and managing water chemistry to caring for outdoor amenities, I've experienced firsthand the discipline required to maintain properties to a consistent standard.

I've learned the importance of proper preparation, careful execution, routine inspections, and documenting completed work.

A well-maintained property doesn't happen by accident.

It requires consistency, attention to detail, and pride in doing the job correctly.

That combination of professional leadership and hands-on experience inspired me to help build Apex Blue Line Exterior Solutions.

I wanted to help create a company where quality isn't simply something we promise customers. It's something we teach, practice, inspect, and consistently deliver.

As Chief Operating Officer, my focus is on developing our field teams, establishing clear service expectations, and maintaining the quality-control standards behind every job.

I believe the strongest teams are built through proper training, accountability, and leaders who understand the work themselves.

As Apex grows, my commitment is to help ensure those standards remain consistent across every property we serve.

Because to me, excellence isn't simply about how a property looks when the work is finished.

It's about the care, discipline, and accountability behind every result.